Decision making
"The sunk cost fallacy traps you by honoring past expenses. The antidote is 'zero-based thinking,' which focuses only on future potential and opportunity cost, ignoring what's already gone."
Inspired by Richard H. Thaler & Cass R. Sunstein
by Nudge
Reflection
Reflect on an investment, subscription, or project that you continue(d) to pay for, simply because you've already put so much in.