Design thinking & Problem Solving
"Products can delight users when the 'Fuel' to use them is greater than the 'Friction'. We can increase fuel by delivering quick benefits, and reduce friction by minimizing the user's effort and uncertainty."
Inspired by The Human Element
by Loran Nordgren and David Schonthal
Reflection
Think of a product you love. Is its success due more to high 'fuel' (great benefits) or low 'friction' (easy to use)?