Design thinking & Problem Solving
"You can clarify a new idea by creating a simple 'billboard' for it. This forces you to define the problem you're solving, for whom, and why they would benefit, all under a catchy name."
Inspired by 21 days to a Big Idea
by Brian Mattimore
Reflection
How does the constraint of creating a 'billboard' force you to simplify and clarify the core message of your idea?