Design Thinking & Problem Solving
"Build empathy by shadowing the customer's experience and creating their '360-experience-map': document 'jobs-to-be-done', 'process', 'effort' and 'emotions' at each step in the customer-journey. Use AI (e.g. Gemini, ChatGPT…) to synthesize this information into a flow-diagram."
Inspired by Stickdorn et al.
by This is Service Design Doing
Reflection
Empathy is often described as 'putting yourself in the shoes of others'. Reflect on how 360-experience mapping helps to do this.