Public Speaking & Presenting ideas
"An effective persuasion strategy often begins with establishing ethos (credibility) and pathos (emotion). Only after connecting with your audience's needs should you introduce the logic and evidence that supports your case."
Inspired by Rhetoric - the art of persuasion
by Adina Arvatu & Andrew Aberdein
Reflection
Why is it often more persuasive to establish an emotional connection with an audience before presenting them with facts and figures?