Pitching your business & getting investment

"The CAPSTONE framework can structure a persuasive pitch. By moving from Clarity of mission to the Opportunity for your audience, you can create an inspiring Essence that makes them want to take the Next Step."

Inspired by How to Pitch

by Daniel Priestly

Reflection

How does clearly explaining 'The Why'—why you are the life-force behind the idea—add a crucial layer of passion and authority?