Entrepreneurship
"A sustainable business often focuses on becoming the best at serving a specific target audience. This approach helps build a strong brand and healthy cash flow, rather than just chasing top-line growth at all costs."
Inspired by Company of One
by Paul Jarvis
Reflection
How can a business that is the 'best' for a small, niche audience be more successful than one that is 'average' for a large, general audience?